With several prominent New York brokerages and developers on board as advertisers, the Wall Street Journal will launch a new weekly stand-alone section this Friday covering the global luxury real estate market.
The new real estate section, “Mansion,” will provide property-focused coverage with industry statistics and a focus on high-end financing, produced by an editorial staff of 12, Capital New York reports. Coverage will also include iconic buildings and renovations, investments associated with those projects, and distinctive neighborhoods and properties around the world, the Journal’s publishers said in announcing the new section. Luxury Portfolio International is included in the list of launch advertisers.
Select content from Mansion will appear each week in the Journal’s Europe and Asia editions, and relevant content will also be presented across WSJ.com’s Chinese, Japanese and German-language editions, the Journal’s publishers said.
“We know our audience is already well-versed and interested in the high-end real estate market, and Mansion provides advertisers the opportunity to speak directly to that audience with a proven affinity for real estate and the subjects and trends surrounding it,” said Michael Rooney, The Wall Street Journal’s chief revenue officer, in a statement.
The Journal’s portal for property coverage, WSJ.com/Real Estate, will feature a dedicated page for Mansion, with “House of the Day” and other slide shows, as well as videos and articles exploring the world of high-end homes. WSJ Live will also offer a daily segment focused on real estate as part of its Lunch Break show.
